The quit smoking issue is still an ongoing struggle in society, more so now due to the smoking bans in most public places.
This movie was not about smoking at all. The smoking was just used as a vehicle to make fun at American culture in general, particularly the mainstream media and our obsession with getting our 15 minutes and how quickly we would sell ourselves out to get that 15 minutes. The scenes when the town goes crazy after it becomes featured on the news and becomes a tourist destination is what Cold Turkey was about, not the smoking.
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