George Plimpton
Plimpton was an in situ journalist at the time, who would report from the inside, like Hunter S. Thompson, except more tame. While Thompson went inside the Hells Angels or drugs, Plimpton went inside football teams and making films.
He got famous for joining the training camp of the Detroit Lions in 1963 and then writing a book about it called "Paper Lion." Then when the book was made into a movie starring Alan Alda as Plimpton, he got even bigger. After that whatever he did got lots of attention.
So in 1970 he decided to go inside the making of a movie and he was able to get a very small role, albeit one with a line, in a John Wayne movie: this one, Rio Lobo. Because Plimpton was a semi-celebrity he got a well promoted documentary on TV about this whole experience.
For us teenagers at this time, John Wayne was square. We had NO desire to go see a John Wayne movie. We wanted to see Eastwood or Redford or Hackman or Scott or Beatty, not pro-war "Green Berets" John Wayne. But my crowd all saw the Plimpton TV documentary and wanted to see the real thing. So we went to see Rio Lobo.
I wonder if anyone else remembers all this and if they had a similar experience? I wonder if Plimpton's documentary helped Rio Lobo at the box office? I wonder if the aging baby boomers later appreciation of John Wayne was in any way helped by many of us going to see Rio Lobo due to watching the Plimpton documentary?
"Is it bright where you are? Have the people changed? Does it make you happy you're so strange?"