Pan & scan was standard TV formatting from the time it was first invented around 1961. (The people who devised it as a method of broadcasting widescreen movies were actually given an Academy Award for devising p&s.) Depending on a film's aspect ratio you'd lose anywhere from just a barely discernible bit of the picture (1.66:1) to well over half of it (2.55:1 or greater). Plus you'd pick up the grain of the film. But well into the 80s this was normal and people didn't think much about it. Virtually all early VHS releases of w/s films were made using TV p&s prints.
I saw Airport in a theater in 1970 and when it came to television not only the split screen, but the need to jump from side to side to see characters talking -- standard stuff in all widescreen films -- was even more evident than usual, though in my case having seen the film at the movies made my own experience different from first seeing w/s films on TV in the p&s format, which was my primary exposure to movies of the 50s and well into the 60s.
Letterboxing met a lot of resistance when it began in the late 80s. To this day there are still people who object to those so-called "black bars" even though they're seeing the whole picture.
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