The tag doesn't mean it's a horror flick, just that there's some horror in it. Boris Karloff basically plays himself when it was shot in 1967 -- an aged horror icon who wants to retire because he's weary of the biz and thinks modern American life has become more horrifying than his old-fashioned horror movies.
One of the themes is the thin line between reality and art, the relationship between real-life and films (in this case, horror films). For instance, the killer loading his rifle is paralleled with the projectionist loading his projector at the drive-in. Also, the slayer confuses the old man intently moving toward him (Karloff) with the actor's character on the big screen.
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