badge7213 is correct, and we see Malloy with cigarettes a number of times. (Well, at least these two, anyway.) And of course Marty himself was a regular smoker, and even did a spiel for some brand of cigarettes during his Route 66 days. But I've heard--can't remember where, so can't confirm--that he didn't want to be seen on screen actually smoking (i.e., puffing) so that might be why it was filmed as it was.
(Watching these "oldies" shows, it's amazing to see how often, and when, and where people smoked on TV: elevators, hospitals, airplanes, etc. And seemingly everyone did it. I'm amazed that neither of my parents smoked, since it was just so ordinary back in the '50s, '60s, and into the '70s.)
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