Apparently it Had Great Box Office---

The exception was for cheapie exploitation films (such as the Batman feature that summer) which would ope nwide and usually disappear within a week or two.

However, Torn Curtain opened exclusively as per the norm, but went wide the very next week, a sure sign of trouble. I invited my father to go with me and he said "can't be any good, it didn't have a run".

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Interesting. And certainly true about "Batman" that summer.

I saw "Torn Curtain" on release in Southern California as a kid. Years later, I checked the theater ads for it on newspaper microfiche(as I did for all Hitchocck movies from The Birds on, mainly to double-check WHERE I saw these films) and found that in Southern California...it went "wide" from the get-go. No flagship engagements. This may have been some weeks after New York.

From my readings, I might add that The Birds, Marnie and Torn Curtain "opened wide" but...Topaz got a flagship LA/New York run in 1969(for Oscar qualifications it never got, though Hitchcock did manage a "Best Director" award from the National Board of Review for the film) and Frenzy got about a monthlong June-July 1972 flagship(at the Cinerama Dome, now the ArcLight, in LA, where I first saw it, and New York), then a "roll out" to a few more theaters, and then went wide in August.

Family Plot went out wide on Easter week, 1976.

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Jaws was supposedly the first "hundreds of screens same Friday release" but indeed many cheapies(particularly in summer went out that way.) So did Jerry Lewis pictures, and, alas, more than a few Hitchcock pictures.