Well, here's the thing. The really goofy stuff was mostly in the 50s, but the same is true of Superman and Wonder Woman. However, in the early 60s, Jack Schiff stepped down as editor and Julie Schwartz took over. He wanted to elevate the quality of things and brought in Carmine Infantino on the art and ushered in an era of change, with the stories taking on a bit more mature level, akin to those in The Flash and Green Lantern. There are some great stories in there, revolving around the key villains, plus the introduction of new villains, like Blockbuster.
Once the tv show came long, the comics got silly again, though for a relatively brief time. Still, a lot of fans of the era hated that things had improved, only to turn silly again. The tv show was still light years better than the newly campy comics and was pretty popular with fans. By about 1968, though, Denny O'Neil and Neal Adams (and Irv Novick) brought back the serious stuff, and then upped the ante.
Now, the real genesis for a more serious take on Batman, as a movie, came from two fronts. One was the success of Superman as a (relatively) straight adventure story. The second was the then-recent Englehart/Rogers run in Detective Comics. It was there that currupt politician Boss Thorne and love interest Silver St. Cloud were introduced. Those characters would become Boss Grissom and Vicky Vale (who had previously been a relatively minor love interest, modelled after Lois Lane). The portrayal of the Joker in the film bears a strong resemblance to the Joker of "The Laughing Fish," the masterpeice of the Englehart/Rogers run.
By the 80s, Batman fans had had a steady diet of material from Denny O'Neil, Steve Engelhart, Gerry Conway, and Frank Miller. They were used to a grim and humorless Batman, so they trashed the name of the tv show and the Super Friends cartoons. Those of us who had been around a while were pretty comfortable with all of those takes on Batman, provided the story was good. However, since we had had the campy Batman, we definitely wanted to see someone take a crack at a serious Batman. As for Schumacher, I thought the scripts were horrible, but he was following the trend that Burton essentially established in Batman Returns: more and more villains, over the top design and acting, and more convoluted stories. For my money, the best post-Adam West version of Batman was the animated series of the early 90s. It distilled the essence of the entire history into a very entertaining series, with humor, action, and drama available in equal measures.
Me, I like my serious Batman stories, but there is still nothing funnier than Batman running with a smoking bomb raised over his head, running into one obstacle after another. That scene is a masterpiece of building a joke to a killer punchline.
"Fortunately, Ah keep mah feathers numbered for just such an emergency!"
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