It's popularity...
It seems that over the past couple of years, this film and Bresson in general have received a boost in popularity. Of course, I'm only talking from the perspective of the internet, and the meager notice this film got around IMDb and other pop. sites when I discovered it. But there's been a noticable surge of Bresson fans on the internet and I was curious what other people made of this.
Could it be that the internet has been this powerful in bringing the art cinema to the interested people? Behold the wonder of mass communication. IMDb, Criterion, TSPDT, SoC, etc... Is film literacy becoming so much easier with home video and canons? I think so.
I proclaim ignorance in everything I say.