the new chanel commercial and its implications

dunno if i'm alone here but does anyone else see the irony in the fact that chanel have just released a comercial for their lipstick based on the openning scene from this movie

when a lot of the existential themes in new wave cinema - ok, not particularly this one - include the questioning if not rejection of superficial aspects of human existence.

like a bout de souffle, cleo 5 to 7 etc etc

dunno, the original of that scene just makes me think of the rejection of all of those things. not the purchase of a brand new lipstick...

argh, im not putting it very well... basically i find it contradictory.

i know im reading a bit too much into it, just thought i'd point it out tho, little observation :)

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