MovieChat Forums > It's a Mad, Mad, Mad, Mad World (1963) Discussion > Lots of big W's on the Southern Californ...

Lots of big W's on the Southern California coast.


Wonder if that was the key that opened up the door for the screenplay.

"Great theater makes you smile. Outstanding theater may make you weep."

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I have no idea what you're talking about.

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I'm in San Diego, and I see a LOT of Ws, but they are always made out of three palm trees, not four. I'm keeping my eyes peeled, though - one of these days, I'll come across one and react just as Pike did.

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The founder of In-N-Out Burger was a big fan of the movie. You'll notice at every restaurant there are little Big W's on front of the restaurants.

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