It is a curious word, it seems, this word Schwalbenwinkel. When one googles it, the top suggestions usually refer back to this film and the music for that section of the film. There is that one page from the Wine Spectator Forum which dates from 2007 and with just one person there being able to provide even a hint of information. Two of three links "wineismylife" gives on the Wine Spectator forum are no longer current. The third is for a winery Hofgut Hoerstein but I can not see a wine with the name Schwalbenwinkel on their wine list. I did find an entry on the Beverage Directory of wineandwine.wordpress.com under Horstein (they have not used the umlaut) describing Horstein as a town in Franconia on the River Main (Nuremberg is the administrative centre of Franconia) which has many vineyards "producing some of the best Franken wines" and one of those listed is Schwalbenwinkel.
I suspect the writer Abby Mann encountered this unusual name of a German wine producer one day and thought it would be a comic addition to the script. Or perhaps one of the film production crew encountered the wine while filming on location in 1961 and decided this word would be ideal for that scene. I am happy to be corrected, but it seems not to be a well known or widely available label. I was in Nuremberg in December 2015 and can not recall seeing Schwalbenwinkel then but, as I had not yet then seen the film, I was not specifically looking for it. Using an internet translator the word seems to mean "Swallows' Angle" and I have found online in real estate advertisements houses with that name - perhaps to give the property a rustic, country feel (similar to 'The Rookery' or 'The Dovecote' but perhaps not in the same vein as 'The Eagle's Nest'!)
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