Psycho and the Zombie Movie
swanstep has a nice thread going here elsewhere about movies after Psycho that used Psycho in their advertising as the standard by which to be judged.
One such movie was 1968's "Night of the Living Dead."
I remember it well. I think the poster said "the scariest movie since Psycho."
And in certain and particular ways...it was.
For Psycho never quite really got a movie "special" enough to match it for a number of years in the 60's. Castle's knockoffs(Homicidal and Strait-Jacket) were cheapjack rip-offs; Aldrich's Baby Jane and Hush Hush Sweet Charlotte weren't really interested in horror(though the latter film had more blood and gore than the former.)
Christmas of 1967 had "Wait Until Dark" to make people scream and make big money, but it lacked the raw creepiness of Psycho, and the blood.
The summer of 1968 had perhaps the first landmark classic to match Psycho in Rosemary's Baby, but that one was a "thinking woman's thriller" with no gore and a Satanic bent. It was a suspense film, but not a gory one. It also brought fairly graphic sexual content to the big screen in a way that Psycho could not.
"Night of the Living Dead" hit screens later in 1968, after Rosemary's Baby, and, given its VERY cheapjack(shoestring) origins, likely felt a need to connect to Psycho in the advertising that Wait Until Dark and Rosemary's Baby refused to share.
For Psycho and Night of the Living Dead were connected in specific ways. Both in black and white(WUD and Rosemary's Baby had been in color.) Both low budget(except Psycho was low budget for a big Hollywood movie; I think it cost about four times Night of the Living Dead.)
And both with an emphasis not so much on story, but on visceral impact. The murders in Psycho were slaughters. The killings in Night of the Living Dead were....eatings.
"Back in the day," rather than nation-wide broadcasts of commercials for movie releases, local communities played "local" commericals that had the feeling of a projector at the TV station sputtering away to show the commercial, and of tinny sound.
That's how the commercials for "Night of the Living Dead" were on Los Angeles TV. Raw, tinny, as crummy in their way as we felt "Night of the Living Dead" might be.
I mean there were NO STARS in "Night of the Living Dead." Psycho had at least had Perkins and Leigh. And Wait Until Dark had Audrey Hepburn a big established star. And Rosemary's Baby had a big new star in Mia Farrow(from Peyton Place AND from Frank Sinatra's marital bed, though Rosemary's Baby ended that; Mia was served with divorce papers on the set by Frank.)
I was pre-teen in 1968, a bit sheltered at home and yet exposed to all sorts of gory movie talk at school. Thus had Psycho grown and grown as "unspeakable horror with bloody murders" in my minds eye -- and "Night of the Living Dead" was far worse. Soon the word was out: these zombies were human beings risen from the dead, "reanimated"(from outer space in this movie) and on a rampage to kill the living. And eat them. And to turn them into zombies, too.
I recall reading an article on NOTLD in Reader's Digest...at my grandmother's house. The article posited NOTLD as sick beyond anything that had been allowed on American movie screens...an outrage, a public danger. /The author lingered on a scene where zombies eat intestines like spaghetti and a human arm like a chicken leg. I tell you, I'm pretty sure that Roger Ebert wrote this Readers Digest article, back when he wasn't so cool . Anyway, that article put in my mind the following sentence: "I probably can't see Psycho until I'm older, but I'll NEVER be allowed to see Night of the Living Dead. And I don't want to."
Well, one man's unspeakable stomach churning horror is another generation's cool genius of horror and...thus it has become for Night of the Living Dead.
You could say that George Romero, with that one movie, invented a genre and its rules practically on the spot.
Some "zombie rules"
Zombies are our human friends, relatives, grandparents...CHILDREN..brought back to life but in the rotted condition of the corpses they have become, with the wounds of their violent deaths when that occurred.
Zombies "keep on coming." They are coming for YOU, for ME. In groups. We can't run, we can't hide. We can board up our house against home invasion, but they will break in. Somehow. And we will be overrun.
Zombies eat human flesh, and human body parts. The cannibalism on display in Night of the Living Dead went to a place that Hitchcock was NEVER going to go, even with Psycho. (The actors ate chicken legs and entrails, gruesome enough.)