A Digression About TV Guide in the 60's (Psycho, Hitchcock, Movies)
I believe on Seinfeld, George' father had a TV Guide collection.
As a 60s kid, I sorta/kinda did too. I didn't keep that many issues, but a few with movies or shows of interest.
There weren't 500 channels back then. Pretty much three networks(ABC, CBS, NBC) and, where I lived, four local independent channels (5, 9, 11, 13 as I recall, each with its own distinctive personality.)
TV Guide could cover the shows and movies on those 7 channels with ease...a few small paragraphs per half hour(or hour) about what was on all day and all night. Advertisements placed by the networks for their shows and "broadcast movies"; the same for the locals.
As I've noted before, sometime in the late sixties, TV Guide gave critic Judith Crist a page "up front" about all the broadcast theatrical films to be shown that week on the three networks. Each week's list looked something like this:
Dr. Strangelove, ABC Sunday
Charade, NBC Monday
Never So Few, CBS Thursday
Viva Las Vegas, CBS Friday
To Kill a Mockingbird, NBC Saturday
Those were the key movie nights for the networks; I think one of them (ABC, I guess) took Wednesday night, too.
But by checking those each week, I could see what "the good movies" would be that week, and over time, I knew to look out for the Hitchcocks. There were a LOT of Hitchcocks on network TV in the late sixties: Rear Window, Vertigo, North by Northwest, The Birds, The Trouble With Harry. NBC eventually picked up "The Man Who Knew Too Much '56" after it had gotten a local showing on LA TV Channel 9 (evidently Hitch and James Stewart sued over too low a priced sale, here.)
I kept an eye out at all times for Psycho on network but -- after that famous aborted 1966 try on the CBS Friday Night Movie...nope.
Still, Psycho got what was known as a "TV Guide Close-Up" for that 1966 showing (one half page, with a photo of Tony Perkins, a long paragraph about the movie, and a cast list) -- and the same "Close Up" was lifted for the 1967 Los Angeles late night showing on KABC TV( a network affiliate with the big bucks to show big movies local). I guess they kept the TV Guide Close Up on file.
TV Guide would arrive via mail the Tuesday before the Saturday that its week would start. So that gave a movie buff a "four day head start" on what was coming NEXT week. Cool.
Between the Judith Crist article and the ads, I pretty much knew what the big movies would be in the next week.
I don't recall caring about what TV series episodes were on next week, with one exception: I would check to see who the Batman villain was next week. If it were a known quantity like the Joker, Penguin, Riddler or Catwoman...no big deal.
But the show kept trotting out "new" villains(from the comics or made up) and I was curious to see what they would look like next week: What would Roddy McDowall look like as "The Bookworm?" Maurice Evans as The Puzzler? Vincent Price as Egghead?
My most embarrassing misfire: they announced Van Johnson as "The Minstrel." I pictured Van in blackface and straw hat singing "Mammy." Yikes -- he was a Renaissance Fair Minstrel.
Way back in the early 60's, a local horror movie show called "Chiller"(on Channel 11) announced itself with a full page ad for "The Giant Behemoth," a British Godzilla type movie that was just on TCM a coupla weeks ago -- pretty poor. The GB doesn't even show up ...in GB until about the last half hour.
The second week Chiller feature was "House on Haunted Hill" and I realize now how formative it must have been to see THAT full page ad in TV Guide. I mean, I'm in single digits, age-wise, and the poster has Vincent Price dangling a severed head by the hair! And there's a gorgeous dead woman hanging from a rope! And that old guaraneed childhood hair-raiser -- a grinning skeleton. Nightmare time.
"House on Haunted Hill" in 1962 on TV(it was a 1958 movie, sometimes 1959 listed) got the same playground discussion that "Psycho" would get in 1967. Who got to see it. Who didn't. (me.) How gory it was.
I once went onto library microfiche decades later, and found those full page TV guide ads for The Giant Behemoth and House on Haunted Hill and it amazed me -- back THEN(1962) a local channel would advertise cheap horror movies as "the event of the week." Because so few movies released to TV . Because so many Boomer Kids to watch them.
"Chiller" and its Channel 9 counterpart "Strange Tales of Science Fiction"(Home of The Thing, King Kong, and IT the Terror Beyond Space) played out their string for a few years. They stayed on the air , but eventually without full page ads or hoopla. They were from that same 50's/60's cusp where you find the great Hitchcock films, Harryhausen, Shock Theater(the Universal horror movies on Friday night), The Monster Mash, early TZ,etc.