Hitchcock an idol for 20 years at the time of Psycho
Part of what made Psycho a sensation in 1960 and what makes it the apex of Hitchcock's career is it merged Hitchcock's film and TV Careers. After hundreds of hours in people's living-rooms throughout the 1950s, Hitchcock had taken over from De Mille as the most famous director in the world, and in 1960 he took the grubby tales of intra-family murder that were the bread and butter of his TV shows to the big screen and to the cinematic limits78 setups for 55 seconds of film (or whatever it is that they're saying the shower scene is these days), a truly nerve-shredding score, and so on. By 1960, then, Hitch was an idol, a director-star, and now, with the biggest hit if his career from which he retained 60% of the profits, a very rich man.
Not as well appreciated perhaps is how beloved Hitchcock was even near the beginning of his time in Hollywood. To wit, The Hollywood Reporter recently put up on its website its 1941 review of Hitch's relatively unsuccessful comedy, Mr and Mrs Smith w/ Carole Lombard:
http://tinyurl.com/juvvcxs
Their capsule summary is:
"The Hitchcock fans, and there must be hundreds of thousands as a result of his Hollywood work the past two years, will vote to keep comedy away from their idol and continue him in the groove in which he excels — the mystery plots and the beautiful romantic yarns."
Now, presumably THR is reflecting the knowledge of industry insiders here, i.e., not just of Rebecca and Foreign Correspondent (both splendid, both hits) but also of Hitch's British films. Still the use of the word 'idol' together with the claim that Hitch already probably has 100s of thousands of fans of him in particular strongly suggest that THR is registering that Hitch is no ordinary director, that a cult has already formed around him and his output. This is right around the time when Preston Sturges is firing on all cylinders and Welles and Wilder are waiting in the wings so the idea of a new sort of director/writer/star is being born. At any rate, it's interesting to see Hitchcock be one of the first beneficiaries of the embrace by the press and the public of a slightly more solicitous, auteurist attitude toward directors after about 1940. Hitchcock would then ride that wave of increasing auteurist appreciation all the way through Psycho and into the '70s.