MovieChat Forums > Please Don't Eat the Daisies (1960) Discussion > Deliberate Product Placement!

Deliberate Product Placement!

posted 15 years ago by evilbastard9
5 replies | jump to latest

Maybe the first of many to come, but when they have scenes in the kitchen of the new house, there is always a carton of Quaker Quick Oats. Plain as day, anyone who sees it knows what it is.

This being 1960, wonder if it was the first deliberate product placement in a big movie.

[–] RaymondKevin 15 years ago

Also -- the Moving Van has a corporate logo ablazed on it. It's not the First movie to feature Product Placement. According to Wikipedia, it started in the silent era.

[–] droche-3 13 years ago

Count the number of times the baby says "Cokie-Cola". Tired-out ads in a movie.

"Don't eat the yellow snow or the daisies" --old proverb

[–] WarpedRecord 13 years ago

I noticed the ever-present Quaker Oats as well, but I doubt this was the first example of product placement (if that's what it was).

[–] txfilmfan 12 years ago

Definitely product placement. Quaker had a promotional tie-in with the movie - giving away free movie tickets.

[–] paulr03 12 years ago

Also in the kitchen scene was a bottle of Lux Liquid, a soap popular in the 50-60's