Hitchcock told various interviewers that he believed he had to put humorous scenes into his ultra-tense thrillers to let the audience relax for a bit, because otherwise, "they would laugh at a serious scene out of sheer tension -- they have to release it."
And The Man Who Knew Too Much is ultra-tense as Hitchcock films go. A young boy has been kidnapped and the parents must stay silent about an impending assassination to keep the boy alive. That's tense.
So we get this scene which creates MORE suspense(oops, Jimmy's at the WRONG Ambrose Chapel, but Doris is at the RIGHT Ambrose Chapel), plot complexity(one is a person, one is a building, hah!) and in the moments before it turns comic, some suspense that this is the right place and these are bad men. And then, yeah -- it turns into comedy. I never saw this with a crowd, but I'll bet that 1956 audiences laughed pretty hard because they wanted to release their energy as Hitchocck intended.
But if you don't like it today, well, not much I can do to change your mind.
So I won't.
Thank you.
PS. As a similar example of humor in a Hitchocck movie that I DID see, with a revival crowd, near the super-suspenseful climax of Rear Window; after Raymond Burr has almost killed Grace Kelly and before he comes over to kill James Stewart -- good ol' Thelma Ritter has a line about Burr like "Well, I'll bet he's not sticking around to get his rental deposit." Minor line -- HUGE, long laugh -- because the audience had to "let go."
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