Check out the footage of the NYC premiere in 1955
This is included as a special feature on the DVD and is very interesting to see how premieres in 1955 operated. The attendees were decked out and paid $50 per seat. Eisenhower's daughter, Milton Berle, Carol Channing, Joel Grey, Marilyn Monroe (not interviewed but shown trying to get in with Joe D.), Jack Warner, Eva Marie Saint, and an interview with Steinbeck himself. Awesome.
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