With everyone going on about product placement these days it is interesting to note the numbers of brands showing up in this movie.
What I noticed without even trying - Wisk, Guinness, Meux Ales, Pepsi, Castrol, Johnsons Wax, London Transport, RACS, Tizer, Pyrex, and I'm sure there were a few I missed.
Just after the start of the race as they are crossing a bridge you can see a large Cinzano billboard in the background. It is the same red and blue diagonal split logo that is in use today.
shareThey had Tizer in 1953????
shareThey had Tizer in 1953????
Goodyear "Tyres"
share
Ah, but were the British film industry and the companies making those products so crassly mercenary as to have a payment system for placement?
Maybe they didn't think of doing that.
A good deal of "what's wrong with things today" are things that previously weren't in place because nobody thought to do them.
The materialistic corporate world has gotten cleverer at manipulating parts of peoples' minds, and thereby gaining their enslavement.
The oppression today is a gaily-colored one. It needn't be so grim as the Soviets and their gloomy gulags.
On another note:
Doesn't it seem from their films, that the Brits bounced back so well from their years of war horror?
Here in the USA, we started off years of post-war angst with "The Best Years of Our Lives", proceeded then to create a slew of films noir, and submerged ourselves in a combination of angst and Dr. Feelgood of the fifties, while the Brits were busy creating a sexual revolution and generally having fun.
Or so it seems.
I think we kind of felt we'd earned it, Stevem.
Can't you read? It says SPOILERS!
We may have been creating a sexual revolution, but that's better than being angst ridden in Coronation Year. And there was still food rationing when Genevieve was released. The studios weren't really expecting much of an audience for film noire
shareThis is all academic, product placement is only an issue in material produced by the BBC.
Let Zygons Be Zygons.
You missed Exide batteries! At that roadside shack that passed for a garage. Health and safety would have a fit these days.
I wonder what Wisk was?