MovieChat Forums > Impact (1949) Discussion > 1940s Product Placement

1940s Product Placement

posted 10 years ago by JackBluegrass
3 replies | jump to latest

We think that product placement occurs mostly in current films. Real products with familiar names brings some additional money to movie studios, and advertising for the product.

Often, made-up names were used in older films. But, in this 1949 film, several real - and possibly now gone - US companies are named, especially a Bekins Moving Van. I rented a Bekins van in the 1970s.

Williams works at a Mobil Gas Station which sold MobilGas and MobilOil, real products in the probably fictional Larkspur, Idaho. And, of course, refrigerated Coca Cola is consumed.

E pluribus unum

[–] mls4182 9 years ago

Yup. Don't forget the prominent Rexall Dug sign.

[–] jonkennedy 9 years ago

And there's the huge Pabst Blue Ribbon beer neon sign at the roadside cafe over the window to the kitchen.

Also, notice the price of the MobilGas - both regular and premium (Special) is the same at 24 cents per gallon (including a whopping 8 cents tax) - which would be about $2.40/gal today.

[–] liscarkat (18372) 5 years ago

In California it would be about four bucks today. We're saving the planet, etc., etc.