The conception about what "scary" is in a film changes through the time. Actual horror movies make people jump and the people say that's scary, but I don't know really why. I could say that's unexpected, but neither it is, because you know that after a long silence it will come the loud noise/scream and all the people will jump up from their seats. But that's scary for many people...
I think "scary" has more to do with the tension, suspense, the atmosphere and the real care about the characters (this last point never happens in the modern horror movies I've seen). And I'm thinking in the 80's horror directors like Carpenter, Craven,Cronenberg, Romero, Argento, etc.
And this old movies have a lot of atmosphere, though maybe not too much tension but I think the enough for the sensibility of those times without blood, gore and CGI.
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