Typecasting and the Dunning Kruger effect applied to hotness
IMO she's absurdly attractive. And she always seems to play roles where her character is absurdly attractive but unaware of this. And actually a thoroughly nice person.
E.g. in Cerie in 30 Rock and Alison in Tucker and Dale vs Evil. Both intimidate other characters with their sheer hotness. Both are a bit surprised when other characters tell them this.
Of course it could be that she's kind of cute and only becomes absurdly attractive because she plays unpretentious, down to earth women who don't consider themselves particularly cute. After all there's nothing more unattractive than someone who is vain.
Perhaps there is an attractiveness version of the Dunning Krueger effect
http://en.wikipedia.org/wiki/DunningKruger_effect
The DunningKruger effect is a cognitive bias in which unskilled people make poor decisions and reach erroneous conclusions, but their incompetence denies them the metacognitive ability to appreciate their mistakes.[1] The unskilled therefore suffer from illusory superiority, rating their ability as above average, much higher than it actually is, while the highly skilled underrate their own abilities, suffering from illusory inferiority. Actual competence may weaken self-confidence, as competent individuals may falsely assume that others have an equivalent understanding. As Kruger and Dunning conclude, "the miscalibration of the incompetent stems from an error about the self, whereas the miscalibration of the highly competent stems from an error about others" (p. 1127).
I.e. really hot women don't think they are really hot, just like really smart people don't think they're really smart. Conversely people that think they are smart tend not to be and people that think they are very attractive tend to be figures of fun. Cinema is full of characters like this. Austin Powers for example. Most "diva" type women seem to be a bit silly to say the least - it's hard to imagine dating them without them annoying you with their preening and self obsession. It's possible this applies to women too - I've heard women complain of men who "spend all the time looking in the mirror".
If this is true it would suggest that being typecast as unpretentious nice girls will enhance Ms Bowden's perceived attractiveness and thus this typecasting is in her interests.
Assuming of course that perceived attractiveness translates to more cash for actors and actresses. I think that's a safe assumption though, assuming efficient markets and the soul destroying shallowness of both Hollywood executives and most cinema goers.