Save Jericho!

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'Jericho' fans save the day
BY LYNN ELBER
Associated Press

http://www.miamiherald.com/213/story/134895.html

Jericho fans who slammed CBS with protests over the drama's cancellation have won the battle: It will return next season, the network said Wednesday.

It was an unusual display of viewer might since networks usually put ratings ahead of even the most passionate, well-organized fan base. But CBS said the show deserved another chance, while cautioning that it must prove it has wider appeal.

''Wow! Over the past few weeks you have put forth an impressive and probably unprecedented display of passion in support of a prime time television series,'' CBS Entertainment President Nina Tassler said in an open letter to Jericho boosters.

''You got our attention; your e-mails and collective voice have been heard,'' Tassler wrote, and seven episodes have been ordered for midseason 2007-08. ``In success, there is the potential for more. But, for there to be more Jericho, we will need more viewers.''

Fans must do their part to rally interest while the network does its job, she said.

CBS is planning a campaign to reintroduce Jericho, including rerunning the show on CBS this summer, streaming episodes and clips online and releasing the first season on DVD on Sept. 25. The show's return date and scheduling has yet to be determined.

CBS had to complete deals with cast members, including star Skeet Ulrich, before announcing its decision.

Networks rarely reverse a show's axing, but CBS has proven its flexibility at least once before. In 1983, after Cagney & Lacey was canceled and the network was bombarded with protests, the police drama was brought back in 1984 -- and ran successfully to 1988.

Several factors worked in the Jericho's favor: It appealed to the young adult viewers sought by advertisers and was one of CBS' most popular shows streamed online, indicating an audience beyond that measured by traditional ratings.

CBS also likely took into consideration the dent a long hiatus put in the show's viewership, the same scheduling misstep that hurt ABC's Lost and NBC's Heroes.