It seems like your question is more rhetorical than one meant to be answered. You seem to be waiting for the answer that resonates with your opinion, something along the lines of "It's totally ridiculous, right? Crazy film studios!" ...
My opinion:
His performance as Gollum made him a star, because it was a character whose body language and voice mattered a lot. Both of wich belonged to Serkis.
People wanted to know who is the man behind the CGI-mask, thus Serkis got into the spotlight. There were even rumours of an Academy Award nomination. I believe he would have gotten it, especially for The Two Towers, if he have had very convincing make-up on instead.
While motion-capture doesn't require star power, but a physically expressive actor/acrobat with a good eye for abstraction, I think Andy, thanks to The Lord Of The Rings, is a household name and box-office draw.
His work on King Kong and Tin Tin were simply further collaborations with Peter Jackson, and even with the Planet Of The Apes productions he is simply collaborating further on with the WETA special effects company.
I have only seen the mo-cap Serkis in the Lotr trilogy and King Kong.
But you, "audiopinions" , should lose the arrogant attitude. It gives a very immature, spoiled-brat impression.
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