Niki Lauda: Niki Lauda. Self: Formula 1. Born to a wealthy family in Vienna, Niki Lauda did not use the conventional methods of a man his means to become a world champion race driver. Far from it, his family disapproved and refused to finance his career, but Lauda plodded on, racing in the lesser ranks before getting his first break in Formula 1 with March. After a couple of fruitless seasons in...