Matt; StandUp2Cancer telecast 9/9/16
http://www.standup2cancer.org/press_release/view/more_stars_join_su2c_telecast_on_sept._9_will_rally_viewers_by_sharing_publ
Very briefly, I presume, with that many celebrities involved and a 1 hour running time.
A comedic sketch with Kirsten Wiig would have been fun.
Maybe something about cancer has affected a loved one, his mother in law? Or presenting a short film about another cancer sufferer/survivor/treatment centre? Would be very moving, certainly more so than just repeating phone numbers etc & asking for donations.