The end of his career?
I believe so. It's easy for a former A lister to fall into B movie shlock (large check, little effort on their part) but very difficult to climb out.
Can't see him ever headlining a cinema poster again. A new Die Hard would likely come and go, or possibly never get off the ground to begin with.
As a kid I followed his career throughout the years, but his recent money related decisions have ruined any respect I had for his talents.
I'm not angry Bruce, just...disappointed.
Makes me love the likes of Gene Hackman or Sean Connery. They got sick of it. They moved on. Careers intact.