The “Old Navy Tough NewYay’k Broad” ad campaign

This is a cool campaign. It’s a chancy concept and I admire that. They’re not trolling for pussies for clientele. It involves tough, chic “fuck you” trim, and takes confidence and chutzpah. It’s more creatively fresh than most movies and TV shows.

I like this campaign so much mainly because they’re using authentic 50s “fuck-you-I’m-hot-and-you’re-crotch-cheese” slang, the sort of verbal fuck-yous that dropped dead when the internet hit town. This had to be the product of a cool, hip old fuck with a cast-iron memory working with 1 or more young people who reacted to his patter the way they did when they first heard Jimi Hendrix: “Holy shit [cums in undies]! His name was spelled J-I-M-I, REALLY? “

One of life’s great pleasures is opening young people up to things of which they yet know nothing, but are glad they do know, now.

Don’t I know it.