Another vote for the SM58! Back in the '70s we used them as stage mics for rock concerts. Later on, but before wireless "body pack" kits were reliable or affordable enough for live TV the SM58 was often used by a field reporters, both in front of the camera, and as a "poor man's voice over mic". On one episode of "Dirty Jobs", Mike Rowe (a well known and very busy voice-over artist who can afford any mic he wants) is seen laying in a hotel bed, covered by blankets, doing voice-over work for another show. (Using the covers makes an ad hoc isolation booth!) When he emerges, he's holding a SM58. The SM58, like other cardioid mics, gives a nice proximity effect bass boost to give your voice that sonorous rumble that sounds more manly. :)
My go-to shotgun is the Sennheiser MKE 600, although when I put together my own videographer's kit, I went with the R0de NTG-2 to save a few bucks, and because I can always rent a Sennheiser ME66 kit with a selection of capsules if the gig requires it.
The R0de VideoMic looks like a poor substitute for a real shotgun, mainly for hobbyist DSLR users. A serious production will demand a real shotgun mic on a fishpole, with a professional XLR connector. You can't cheat the laws of nature; shotgun mics are long because that's what gives them the high directionality.
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