Why "Summer Movies" are a bad idea
The notion of a "summer movie" I believe originally was a movie designed to appeal to teenagers or children who were out of school for the summer. However, today's youth spend most of their free time online visiting Facebook and Instagram or text messaging their friends. They watch movies on their phones. Because of working mothers, young children are now in summer school or summer camp all summer. The whole notion of a "summer movie" is obsolete. I propose the major studios rethink the idea of a "summer movie" and start making "summer movies" for the plus-45 set. We often work less or take time off in the summer and we have both the money and the inclination to see movies in theaters. Moreover the types of movies we like, although they would require better writers, might be less expensive to produce.
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