What do you call this style of photography?
http://3.bp.blogspot.com/-XuMqLxgfkjE/T7MlHqG8kAI/AAAAAAAADUE/5IVOYFa1 Lt0/s1600/Bjorn-Borg.jpg
http://www.mikas.se/models/20411/202186_profile.jpg
I see it all the time in magazines. It's desaturated, it's non-flash and it's au-natural. What do you call this style?