Unpopular web movie - how to get it seen?

Frankly I don't know where to start...
I produced a 97-minute-long 'docu-drama' on what might just possibly be the most toxic topic of all time: NTHE!
Near Term Human Extinction is the belief that we have so screwed up the environment all of humanity is doomed at this point, and the mass extinction of us and the rest of almost all living creatures on earth will happen much sooner than anyone expects.
"22 After" follows a lone documentary filmmaker throughout the urban and rural landscape surrounding a small Midwestern city recording the comments of 22 survivors one year after a civilization ending event. The actors tell what it was like in the hours and days after the grid went down and their struggle to stay alive since.
After watching "22 After" the head of the leading survival blog website said he couldn't suggest it to his thousands of followers because he didn't like the soundtrack (I know, that didn't make any sense to me either)!
A well-known Hollywood actress (the only one I know) said she could only make it through the first 30 minutes:
"...I was able to watch about a third of the movie yesterday. Thanks for sending it to me. But I think it's too catastrophically dramatic for my taste. That's not saying that it's not good - it seems to be, for me anyway, just too much... I had a hard time with the film, frankly. I wish I didn't, but I did. SORRY! I feel so badly about my reaction writing this."
I can only think the reaction from most people will be exactly the same. In fact several of my actors even suggested I put a happier "Hollywood" ending on "22 After". Well that wasn't gonna happen.
So I'm just going to throw the movie on the web and see what happens.
Wanna watch it?
https://vimeo.com/99455948
Tell your friends. Like us on Facebook (22After), etc.