Robert Greenblatt Blames Broadcast Networks For Audience Erosion.

I think Robert Greenblatt’s quote at the Producers Guild of America is quite noticeable. He says that broadcast networks have driven people to cable where the higher quality shows are.

http://www.variety.com/article/VR1118038045?refCatId=13
NBC Entertainment chief Bob Greenblatt spoke about the challenges facing the Peacock in a candid and wide-ranging one-on-one sesh with hyphenate Marshall Herskovitz, a former PGA prexy. "I really believe NBC’s woes over the past few years have been partly because they haven’t been adventurous or innovative enough," Greenblatt said.

Broadcast TV in general has ceded a lot of ground at a time when cablers have been focused on delivering edgy and bold series. "I still believe the audience has been lulled to sleep in broadcast," he said. "That’s the reason why (viewers) are going to cable in droves."

Greenblatt said he and his boss, NBCUniversal CEO Steve Burke, are looking at a four- to five-year time frame for turning around NBC’s fortunes. "It’s going to be a difficult road out of fourth place," he said. After starting at NBC in January, the midway point of pilot season, there was no time for a methodical transition or making changes to the operation — he had to jump in and start making pilots.