I don't get them all that often, sometimes JB HiFi has certain releases only available at first in Steelbook form, in those cases the Steelbook will usually be the same price as the regular edition. I did get their Steelbook version of Sucker Punch because it was the only one with the Directors Cut. Plus they usually come with art cards or something like that. I must admit the Steelbooks of the theatrical versions of the first two Hobbit films are extremely nice, in fact if they didn't come in that format I probably wouldn't even have bought them.
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