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1960s Jets Cereal Commercials


I don't have any serious Mandela effects--a few misremembered movie scenes, and one event in real life which was taped and I remembered happening differently. I do seem to be the only person on earth, though, to remember a certain advertising campaign. Sometime between 1967 and 1969, ads for "Jets: The Cereal for Boys" featured a girl breaking into the boys' clubhouse to steal this special cereal. A gang of boys would then set upon her and beat her up, but in the end she'd be eating the cereal with a big smile on her face, with a black eye and maybe a couple of missing teeth. As a child of five or six I was appalled. No cereal could be worth injuries inflicted by a gang of boys! I wouldn't even go into the cereal aisle alone but would run to the opposite end of the store if I found myself near it. Around 1973 I learned through a brief TV Guide item that a feminist group had not only the commercials but the cereal banned. I would have liked to personally thank whoever was responsible, but could never learn any details. I have tried contacting General Mills, cereal fan sites online, whoever I could think of, but it seems I am the only person in the English-speaking world to remember these ads. There are other ads on YouTube for this cereal. Can anyone help?

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