From today's NY Daily News:
Elmer Lynn Hauldren, the pitch-perfect pitchman for Empire Today
carpets since the 1970s, died Tuesday. He was 89.
Hauldren earned his pop culture fame by appearing as himself in
Empire ads and later as the voice of the company's cartoon mascot,
the Empire Man.
He helped launch the business' ubiquitous jingle, "(800) 588-2300...
Empire." Hauldren continued to do voiceover work for the company right
up to his death, the company said in a statement.
The commercials for the Illinois-based company became a staple on
New York television. Hauldren landed the on-air job after several other
candidates washed out.
Hauldren was a World War II veteran, a singer in the barbershop quartet
Chordiac Arrest and the grandfather of 18.
"He has made an indelible mark on advertising history with his creativity
and warmth," said Empire CEO Steve Silvers. "Lynn will always have a
special place in the hearts of many."
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C'mon. If you thought this guy was annoying, you obviously don't have
any recollection of Tom Carvel, the ancient announcer for Carvel ice
cream in the NY area many years ago. He always sounded as if he had
about a pound of phlegm stuck in his throat.
Admit it--"Chordiac Arrest" is kind of a sick-but-funny name for a
singing group.
I'm not crying, you fool, I'm laughing!
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