MovieChat Forums > Box Office > what went wrong with the Magnificent 7?

what went wrong with the Magnificent 7?


perhaps way too early still for me to say but after just about 1 month it's grossed 140 million (it might end up around 200 overall). but that's probably not even enough for it to break even.

so what's the reason? wrong release date? promotion campaign didn't connect with audiences? just another remake/reboot that folks are tired of?

budget is 90 million though it looked far less IMO

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Nothing: as predicted, it behaved exactly as a typical Denzel Washington film.

That it got no overseas boost, where he's always been weakest, from the presence of Chris Pratt is not a good sign for Passengers, though Jennifer Lawrence's following should compensate (though doubtless many will ignore her track record and attribute any success it may have solely to him).


"Security - release the badgers."

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it behaved exactly as a typical Denzel Washington film.

The equalizer

Greenlight:
Domestic: 100 million
International: 100 million

2Q Forecast
Domestic box office: 100 million
Intl: 80 million

Actual result
Domestic: $101,530,738 52.8%
+ Foreign: $90,800,000 47.2%
= Worldwide: $192,330,738

Mag 7

The early estimate:
DBO $85M
IBO $65M (excluding MGM market)

Current actual
Domestic: $85,327,500 57.3%
+ Foreign: $63,584,693 42.7%
= Worldwide: $148,912,193


He work like a clock.

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do you think it might cross the 100 million mark domestically?

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I think it is doing exactly what they expected.

The estimate for that movie
DBO $85M
IBO $65M (excluding MGM market)

It is already at:
Domestic: $85,327,500 57.3%
+ Foreign: $63,584,693 42.7%
= Worldwide: $148,912,193

It look like it could be overperforming a little bit (maybe Pratt is a very little bit a bigger draw than Liam Neeson in some market or put a better way less redundant with Denzel fanbases)

but that's probably not even enough for it to break even.

Should be more than enough (specially if they achieve to remove Denzel first dollar gross as planed), they expected SVOD heavy type of title more than theatrical.

The Sony equalizer break even point for example was at 59.2 million domestic and 58 million intl. And making good money return point at 82 million domestic and 83 million foreign.

Equalizer revenue ratio was expected to look like
Theatrical revenue: 54.24 million
total revenue: $156,210 million

Those type of movie (or Denzel ones) look like are good ancillary revenue type of movie that did a 2.75* theatrical revenue type of business. If end up doing close to 90 million from theatrical it should do around 250 million in total revenue, more than enough to cover the 85-90 million production, 75 million world release and post theatrical cost.

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Doing a 90 million dollar budget with Denzel was always a risk

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Doing a 90 million dollar budget with Denzel was always a riskWell seven of his eleven movies in the past decade cost between 80-110M so it's not like 90M was an outlier.

As for risk I'd say he is typically the opposite of risk (as in variation) this past decade. You never get the superduper breakout hit and don't get a bomb. Only Taking Pelham 123 did worse than 1.8*budget (it did 1.4) and no big-budgeter did better than 2.7

When people say he is dependable (both for OW and for total gross) they speak the truth. Not like say Bruce Willis, Arnold, and Julia Roberts when they were superstars - they would give you both extreme wins and big bombs even at their heights.

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Pelham was a 115.4 million direct production cost with a 95 million world p&a.
1.3 ratio.


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spot on observation as ever trevoraclea
i saw the movie and liked it though it never broke new ground

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