Lego Batman to open with $57m

Must admit, I was I bit out on that one, not followed at all, I thought that 57 million was extremely good.

Lot of batman stuff lately, lot of Lego stuff, far from fully compatible audience (lot of batman fans will not go see a lego movie and vice versa)

As for the what give, it does seem a bit classic to have underestimated fifty shade and overestimated Lego Batman, using tracking available metric, a bit like for Trump, more people that are fans of Fifty shade are not saying it everywhere.

Then again, I think Fifty will make most of its money during the first week and falter off just like the first one did. Lego Bats will have more longevity.

In the end, both will make a mint.

Especially on a $55m budget, and when considering that Fifty Shades of Grey made as much money as it did overseas, Fifty Shades Darker should be laughing.

Also, congrats to John Wick 2 for potentially doubling the first movie's OW. I figured it would perform closer to the second Resident Evil ($23m) or the second Underwold ($26m). Looks like it will be closer to $28-31m.

Skipping page long posts for over a year now.

If it had marvel branding, it would have done 175 million easily.

DC has been poisoned by marvel fantrolls and idiots.

A $57m opening would be almost exactly in line with Big Hero 6's $56m, ya numbskull.

Skipping page long posts for over a year now.

It seems that people might have underestimated Fifty Shades Darker.

Seems like a pretty good number to me. The Lego Movie opened with 70 mil and being a spinoff I think it was unreasonable to expect Lego Batman to match that, so making 2 mil less on Friday is actually closer than what most spinoffs can make.

I think the success of Minions has caused a lot of people to overestimate how much spinoffs can make. But while Minions had the advantage in that it pretty much featured the only reason people see the main films anyway, The Lego Movie benefitted greatly from giving audiences the opportunity to see a ton of popular characters in Lego form (even if many of them were only cameos, similar to Wreck-it-Ralph). Lego Batman took only one of those characters, and as popular as that character is, he's been exploited as hell. This is the fifth movie in 3 years featuring Batman and you'd have to go back to The Lego Movie to find one that was well received.

This isn't even including all the animated movies that went straight to DVD (well before BVS, Warner Bros. was consistently adding Batman to their DC animated films and series to boost them up every time the b-list characters failed to pick up the slack) and we've also seen plenty of Lego versions of movies also getting released straight to DVD, so in many ways Lego Batman had to work extra hard to convince people that it was worth even bothering to see in theaters. It definitely speaks of the strength of the good will of the first movie and the marketing campaign that it's even making what it is (excluding Minions, this'll probably show the best audience retainage of any spinoff).

I agree. It's a great number for this kind of side project. Some people were expecting way too much from it (much like Rogue One) and too little of 50 Shades.


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