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Disney to abandon "Woke" agenda due to huge financial losses.


https://cosmicbook.news/disney-purging-star-wars-marvel-woke-agenda

So one of the major sources of propaganda for the "Woke" movement is going to purge itself of all the SJWs who have been polluting their product with these political messages.

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Just to be clear: this is a rumor from a reliable source, sources really, that I ignored the first few times I heard it. Finally I decided to share it, but I am very uncertain about it. On the one hand, Kennedy's recent stepping back and saying conciliatory things would tend to support the rumor that customer relations is now a priority, but then a recent article saying Disney was bringing an affirmative action agency in-house would tend to say the wokeness is still thriving there. For what it's worth, I speculate that Disney still internally values wokeness, but that they're not going to allow wokeness to negatively impact sales, so they're cutting back on allowing activist employees to insult fans, and may be curtailing blatantly woke content in their stuff that alienates fans if this rumor is true. Anyway, that's the latest, so guess we'll have to wait and see.


Meh, I call BULLLSHIAT. Maybe few shifts here or there but inherently you'll still see wokeness even if to a slightly regressed degree. More believable though if it's actors insulting fans for being strong woman or some other crap is controlled.

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Thats good to hear, but its a little late. The Disney Star Wars franchise ended with a whimper. Marvel did a little better though. Endgame was mostly woke free.

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WOKE...WOKENESS...INVENTED WORDS THAT MEAN NOTHING...INTERPRETATION AND PERSONAL OPINION ARE THE ONLY FACTORS.

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I don't think that's what's happening.

I think they are going to send word to their employees to stop trashing the audience in social media and things like that when they have "wrong opinions". I really don't expect much follow through on it, though. I can imagine the reaction if they punished or fired say, a lesbian feminist writer for calling people who didn't like a certain movie alt right incels. Headline on Yahoo! - Twitter firestorm after Disney sides with far right misogynists attacking feminists...

If they do make it a policy, they won't enforce it.

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More wishful thinking on the part of insecure manbabies who are afraid of women and minorities.

This is the same group that said Kathleen Kennedy was fired two years ago. She's still working folks!

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*Sigh*. Your first sentence demonstrates some of my problem between the parties. I really wish "the majority" in our country didn't go in one politically extreme direction or the other.

I happen to hate "woke". I despise it. I'm not sexist. I'm not a racist. Hell, my wife is Asian and she finds it ridiculous as well. My wife is considered a minority and she hates this shit as well. Does that make her a raging republican Trumper? Nope. She shares my hatred for his fat, orange ass.

I just...*sigh*--this is the kind of shit that I fear could get us Trump again. There are some fence-sitters out who (not me, mind you) hate this woke stuff more than Trump. I've seen them say as much.

I honestly take offense at your first sentence. It's not a good thing to say. It's such a blanket statement that, ironically, puts away Trump haters like me and my WIFE who is a MINORITY.

Equality in movies is great. The "Woke" aspect of pushing it down people's throats? Not so great. There IS a difference and all you have to do is use an example of a movie with a strong female lead from the 80's and compare it to one from today and the differences are marked and noticeable.

Look at how it just destroyed Terminator Dark Fate. Look at how the box office for each subsequent Star Wars sequel steadily reduced to the point where "the grand Skywalker finale" barely raked in $1 billion after the sequels started so much higher in the beginning.

You know what? It's not worth getting into. Be better than this. Don't be like Trumpers and lump everyone into one category.

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George Lucas and James Cameron have a long history of strong women with leading roles in their movies. And I've repeatedly complimented Arnold Schwarzenegger for being the smartest businessman in show business because he did the same in his movies at a time when other action adventure films featured only weak, dumb damsel in distress types. Unlike other action adventure films, Arnie's movies were popular with women with a 50% female share which meant a bigger profit. (I recall other action films had a 20% female share.) He knew you don't insult your customers.

Which comes to my point. Movies are a business! Only a fool would ignore 50% of the population which is female. And minorities are a growing share of the population. Stop thinking of it as "political" or "woke" movement instead of a business decision.

I'm a huge Star Wars fans and I'm going to standby what I wrote because I've repeatedly heard racist, misogynistic crap for years on social media. I know plenty of mega fans personally who don't share their backward views, but agree about the bad writing at Disney SW of which I agree.

"There IS a difference and all you have to do is use an example of a movie with a strong female lead from the 80's and compare it to one from today and the differences are marked and noticeable."

That's called good writing! Again, it has nothing to do with "woke" so I wish you would understand the difference. Talented writing is in TV series now, not theatrical movies.

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Stand by whatever you wish to stand by.

I don't appreciate being lumped in with those people you mentioned and I'm simply giving you a reality check that it's not just raging republicans who are tired of this woke stuff. What you wrote us just as judgmental and broad as what a typical Trumper does.

You put away a non-Trumper AND a minority Asian female with your statement.

Why did I mention that? Because it's proof that your assertion is flawed and false. If my wife and I hate this woke business then that is a pretty obvious indicator that several non-Trumpers and minorities share our feelings as well.

I'm not asking you to feel differently--I'm asking you to be better than the Trumpers by NOT making some blanket statement that makes it seem like only republicans, racists and sexist people are against woke.

I'm so happy to be an independent. I can feel whatever I want to feel without feeling obligated to tow some party line.

PS: If woke is a business decision then it's a poor one as it's resulted in several franchise-killing bombs.

Democrats are a majority party and yet many woke movies are tanking hard. Republicans alone couldn't cause that to happen.

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I stated bad movies have to do with bad writing. Period.

Everything else you've written is your own paranoia - or guilt. In the words of Shakespeare, "The lady doth protest too much, methinks".

"...many woke movies are tanking hard"

Nonsense.
"Movies starring women earn more money than movies starring men, according to new research (2014-2017)
Some of the films included in the study were Anna Kendrick-led “Trolls,” the Megan Fox-led “Teenage Mutant Ninja Turtles,” “Inside Out,” “Moana,” and international blockbuster “Wonder Woman.” Other popular female-led films in the last year included Academy Award nominees “Lady Bird” and “I, Tonya,” as well as the live-action re-imagining of “Beauty and the Beast.”
https://www.cnbc.com/2018/12/12/movies-starring-women-make-more-money-than-movies-starring-men.html

Top 10 biggest box office movies:
4/10 2018 movies starred women or minorities
5/10 2019 movies starred women or minorities

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I won't go down this rabbit hole.

I made my point, you made yours. Let's leave it there.

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I hope this is true. Not just for the future of Star Wars, but also they need to purge the indoctrinating garbage they throw into kids movies. I hope they can also go back to making R-rated movies again either under the 20th Century label or Touchstone.

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The only thing that is changing is their CEO change. They are using that as a reason for the shift. Kathleen Kennedy was a failure and they’ve internally acknowledge it, but can’t publicly. She’s just an empty suit until her contract expires and most probably Jon Favreau will be her replacement.

How drastic of a change they will make, I don’t know, but it is a step in the right direction.

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We won't know if this is true for at least 3 to 5 years.

I doubt that it's true. They could possible tone the crazy down a bit though??? Who knows?

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