I feel FF has a lot of content to run with for a series, but the team isn't that great for immediate consumption. You can't just make people like the Fantastic Four because they've been around forever. The primary reason people liked reading those comics was because it's responsible for so much content in the Marvel universe, which Disney and Marvel Studios' Guardians of the Galaxy got away with, using the recurring FF antagonist Ronan the Accuser and making a big deal out of the Kree.
But mostly I think Fox's problem is that they have more content than they know what to do with, so they choose to do nothing with most of it. The X-men will never go to space to fight the Brood. Reed Richards will never wield the Ultimate Nullifier. And Doctor Doom will never have magical powers. These are things that just won't happen under Fox, and while X-men settles into themes of bigotry, FF struggles to maintain the "family" or "discovery" aspects because it's never going to be as direct and conflicting as what X-men has.
What would make the Fantastic Four initially interesting? I have trouble thinking of a way.
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