Nintendo Switch Super Bowl ad
https://www.youtube.com/watch?v=ZUDkrkykvZs
Clearly they fired the entire Wii U marketing team. Short, sweet, gets the point across. Well done.
Also worth watching is the European MK8 ad which features a guy taking a shít. Pretty bold move, there.
https://www.youtube.com/watch?v=GBIjJmXESQQ