There's not really any attitude about self-publishing.
I was once on a panel discussing "Why Aren't Indie Books Cool?" I took the stance that the premise was flawed. It's the rare person who pays any attention to who's publishing a book. Twain, Dickens, William Blake, Beatrix Potter, and others self-published and nobody considers that work lower-tier as a result. John Grisham self-published A Time to Kill with that not being a barrier to the work selling. The Joy of Cooking, Chicken Soup for the Soul, and other self-published books are household names. And of course, there's Fifty Shades of Grey.
As I noted on the panel, indie movies have a cool factor, as does indie music and indie comics. The issue is with the quality of the book. Books slapped together so an author has something to sell degrade the experience. These say there's no respect for the buyer. As such, people have started to look down on people selling their own work.
Indie movies that succeed don't look slapped together, nor do indie comics. Indie music that succeeds doesn't sound like a tinny recording of a garage band. The respect for the work shows in the presentation and comes across as respect for the viewer/reader/listener.
A painter who live-painted for a series I ran noted that she loved the poetry performed but wanted to smack the poets. She'd buy their chapbooks for $10 and get a quick thank-you. Then someone else would buy them a beer for $5 and the author would give that person a chapbook and spend twenty minutes talking to them. Too many people selling their own work undercut its value themselves. That same painter noted that, among painters, there's an unspoken rule that you don't sell your work too cheap as doing so devalues all paintings. That's happened to a large extent with indie authors.
However, if people are buying it online, it doesn't have that same selling-meat-out-of-your-trunk feel to it, helping to reverse that trend. And no, distribution doesn't keep it from being self-published any more than selling through Amazon stops Random House from being the publisher of their books.
All roads lead to truth if you're willing to travel honestly.
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